Privacy

Baruly Trends is written and run by its editorial team. To reach us about your data, write to hello@baruly.com or reply to any email we sent you.

If you subscribe, we keep your email address, when you signed up and confirmed, and the links you click in our emails. We use them to send the newsletter and to learn what readers find useful. Unsubscribe in any email and we stop sending.

If you buy something, Stripe takes the payment and we never see your card number. We keep your email address, what you bought, the price, and when you paid, and for a membership that you accepted our terms, so we can give you access, send receipts, and handle refunds.

When an issue is about a company, we may send one short note to its founder or leader. For that note we keep the person's name, title, work email, X handle, and where we found them.

We find these through our own lookup service, which passes the request to the one people-data provider we use. We will name that provider here once we have chosen it.

We delete that contact within 30 days. We delete it at once if you reply "stop" or if we decide not to write.

If you reply "stop", we never write to you again. To keep that promise we hold your address only as a keyed hash on a do-not-contact list, never as readable text.

We set cookies of our own: to keep you signed in, to remember that you confirmed your address or paid, to note which link brought you here, to see which wording and layout a visit got and what it read, and to order the feed by what you read (not under Global Privacy Control or Do Not Track). We use no advertising cookies, and we never sell your data.

When we count visits, we use Umami. It sets no cookies, and it does not run at all if your browser sends Global Privacy Control or Do Not Track.

Our servers run on Amazon Web Services in the United States, and our emails go out through Amazon's email service. They hold this data only to run the service for us.

You can ask what we hold about you, ask us to correct or delete it, and object to our using it. Write to hello@baruly.com. You can also complain to your data-protection authority.

For the note, our legal basis is legitimate interest: telling a company's leader about an article on their company. For the newsletter, it is your consent when you confirm your address. For a purchase, it is our contract with you.